WHAT IS THE WHAT

The What is content + community for curious people looking for their next favorite things. Curated by Amy Parker + Gina Pell—dot com OGs who have spent two decades shining a light on exceptional people, products, places, and experiences with cultural deep cuts in business and life.

THE WHAT is also home to our invitation-only accelerator THE WHAT ALLIANCE, the most influential arm of our 100,000 community with 200+ exceptional female leaders across the country who leverage their resources and networks of influence in the tech, consumer, media, legal, healthcare, and financial sectors with a combined reach of over 10M followers.

THE WHAT

100,000 92%
Subscribers Women

34-67 $195K
Age Range 67% HHI

HOW BRANDS CONNECT

We help female focused brands build relationships with our loyal readers and shoppers who turn to us when making purchasing decisions.

  • The What List, weekly email newsletter (59,000 readers)

  • The What Women, private communities (42,000 members)

  • The What Alliance, private membership (200 members, 10M combined reach)

THE NETWORK

Plugging into THE WHAT NETWORK – platforms, private groups, newsletter, experiences, and social – builds a steady drumbeat of exposure and conversation around your brand and products.

THE ALLIANCE

THE IMPACT