WHAT IS THE WHAT
The What is content + community for curious people looking for their next favorite things. Smart, curious, and perennially ahead of the curve, THE WHAT dispenses impeccable recommendations, sharp insights and the cultural deep cuts in business and life. Curated by Amy Parker + Gina Pell, dot com OGs who have spent two decades researching WHAT matters and what’s good.
THE WHAT is also home to THE WHAT ALLIANCE , our highest level private alliance of powerful female leaders across the country and across industry who leverage their networks of influence in the media, consumer, tech, legal, healthcare, and financial sectors with acombined reach of over 10M followers.
THE WHAT
100,000 Subscribers
92% Women
34-67 Age Range
$195K 67% HHI
THE NETWORK
Plugging into THE WHAT NETWORK – website, groups, newsletter, experiences, and social – builds a steady drumbeat of exposure and conversation around your brand and products.
HOW BRANDS CONNECT
We help female focused brands build relationships with highly receptive shoppers who rely on our trusted product recommendations and turn to us when making purchase decisions.
The What List, weekly email newsletter (64,000 readers)
The What Women, private communities (36,000 members)
The What Alliance, private membership (200 members, 10M combined reach)
